ABE Level 4 Diploma in Business Management and Marketing

This qualification provides a thorough grounding in the core principles of marketing and business management.  You will also gain an understanding of the conditions which shape business strategy.  Alongside this, you will learn to develop and market yourself to enhance your lifelong career prospects. The programme offers a great springboard for progressing to higher levels of academic study or starting your career in a position such as marketing co-ordinator or executive. 

With this qualification, you will gain the following essential knowledge and abilities:

• Understanding dynamic business environments and how to respond to them.
• Understanding organisational structures and their suitability for different business types.
• Self-reflection to develop and enhance your employability.
• Practical skills in business financial planning.
• Knowledge of how to innovate, develop and grow a business.
• Quantitative thinking and data-driven business decisions.
• Project management theory and effective operations.
• Applying the fundamental principles of marketing in different contexts.

Includes a helpful study guide for every unit.

You will future-proof your skills

Based on the World Economic Forum Future of Jobs Report, here are the core skills you will develop from the top five most sought-after employer requirements for 2030:

• Analytical thinking
• Flexibility and agility
• Creative thinking
• Leadership
• Self-awareness

Level 4 is the same difficulty level as year one of a Bachelors degree.

Scroll down for unit details.  For a full overview, including learning outcomes, download the qualification specification.