This qualification provides a thorough grounding in the core principles of marketing and business management. You will also gain an understanding of the conditions which shape and form business strategy. Alongside this you will learn the skills you need to develop and market yourself to enhance your lifelong career prospects.
A great springboard for progressing to higher levels of academic study or starting your career in a position such as marketing co-ordinator or executive.
This qualification will enable you to:
- Understand dynamic business environments and how to respond to them.
- Understand organisational structures and their suitability for different business types.
- Be self-reflective and develop attributes that will enhance your employability.
- Offer practical skills that form the basis of financial planning.
- Gain knowledge of how to innovate, develop and grow a business.
- Offer quantitative thinking and skills to business decisions.
- Expand basic project management theory into an effective operational context.
- Understand the fundamental principles of marketing and how they can be applied in different contexts.
Includes a helpful study guide for every unit.
Develop the future skills you need
Based on the World Economic Forum Future of Jobs Report, here are skills you will develop from the top ten most sought-after employer requirements for 2030:
- Analytical thinking
- Flexibility and agility
- Creative thinking
- Leadership
- Self-awareness
Level 4 is at the same level of difficulty as year one of a Bachelors degree.
Scroll down for unit details. For a full overview, including learning outcomes, download the qualification specification.