Top Paper Award in Integrated Marketing Communications, studied at Nations School of Business & Management
“I am deeply honoured to receive the ABE Top Paper Award. This recognition is a testament to the dedication and hard work that went into my research. As Nelson Mandela once said, ‘Education is the most powerful weapon which you can use to change the world’. I am inspired by this belief, and I am committed to contributing to the advancement of knowledge and education. Thank you to ABE for this prestigious honour. Being recognised on such a global stage is both humbling and inspiring. My sincerest gratitude goes out to my supportive family members and closest friends, who have truly been my anchor throughout my studies. I eagerly look forward to continuing my research journey and making meaningful contributions to our field.”