Queen's International Business Campus

This qualification provides a thorough grounding in the core principles of marketing and business management.  You will also gain an understanding of the conditions which shape business strategy.  Alongside this, you will learn to develop and market yourself to enhance your lifelong career prospects. The programme offers a great springboard for progressing to higher levels of academic study or starting your career in a position such as marketing co-ordinator or executive. 

With this qualification, you will gain the following essential knowledge and abilities:

• Understanding dynamic business environments and how to respond to them.
• Understanding organisational structures and their suitability for different business types.
• Self-reflection to develop and enhance your employability.
• Practical skills in business financial planning.
• Knowledge of how to innovate, develop and grow a business.
• Quantitative thinking and data-driven business decisions.
• Project management theory and effective operations.
• Applying the fundamental principles of marketing in different contexts.

Includes a helpful study guide for every unit.

You will future-proof your skills

Based on the World Economic Forum Future of Jobs Report, here are the core skills you will develop from the top five most sought-after employer requirements for 2030:

• Analytical thinking
• Flexibility and agility
• Creative thinking
• Leadership
• Self-awareness

Level 4 is the same difficulty level as year one of a Bachelors degree.

Scroll down for unit details.  For a full overview, including learning outcomes, download the qualification specification.

This qualification develops a strong understanding of contemporary business management strategy together with the knowledge required of a marketing professional. It is ideal for a junior to middle manager role in marketing or business administration, or progressing to the next academic level.

You will develop the following essential knowledge and abilities:

• Responding to volatile and complex business scenarios.
• Evaluating business performance and understanding the impact of innovation.
• Critical and theoretical knowledge to make informed financial decisions.
• Understanding how multinational organisations operate and adapt in dynamic, ever-changing international marketplaces.

You will develop further skills in two of the following areas of marketing:

• The ability to implement integrated marketing communications to meet brand, market and business objectives.
• Understanding of how consumers make buying decisions and how to develop marketing strategies that connect with target customers.
• How to use sustainable marketing approaches that have a positive impact on communities.

Includes a study guide for every unit.

You will future-proof your skills 

Based on the World Economic Forum Future of Jobs Report, here are the core skills you will develop from the top five most sought-after employer requirements for 2030:

• Analytical thinking
• Flexibility and agility
• Creative thinking
• Leadership
• Self-awareness

Level 5 is the same difficulty level as year two of a Bachelors degree.

Scroll down for unit details.  For a full overview, including learning outcomes, download the qualification specification.

In addition to the four compulsory units, please select two from the 'other units' list.

This qualification develops a critical strategic understanding of contemporary business management and also develops the skills required of a senior marketing professional.  It will help you excel in a middle to senior business or marketing role.  It will also prepare you for Masters Level study or the final stages of a Bachelors degree.

The qualification develops the following essential knowledge and abilities:

• Recognising drivers for strategic change and how to lead an organisation and its stakeholders through change.
• Modelling and scenario-building to support strategic decision-making, and evaluating business strategies in varied market contexts.
• Understanding international markets and developing strategies to successfully expand into new territories.
• Knowing how ethics, corporate social responsibility and sustainability should be applied in business operations.

You will develop further in two of the following marketing leadership areas:

• A strategic perspective of marketing management in relation to analysis, planning, implementation and control of marketing activities, including the use of metrics to measure, monitor and improve performance.
• Customer engagement, communication, relationship marketing acquisition, retention and distribution, how customers buy, and how to develop an effective customer relationship marketing system.
• Understanding the principles of strategic digital marketing set in the context of the changing behaviours of the contemporary customer. You will also assess how organisations of all types and in all markets, need to adopt an entrepreneurial mindset and understand the imperative of digital transformation. 

Future proof your skills

Based on the World Economic Forum Future of Jobs Report, here are core skills you will develop from the top ten most sought-after employer requirements for 2030:

• Analytical thinking

• Flexibility and agility

• Leadership

• Self-awareness

• Service orientation

Level 6 is at the same level as the final year of a Bachelors degree. For a detailed overview (including learning outcomes by unit) download the qualification specification, or scroll down to see unit details.

There are 4 compulsory units plus any 2 from the "Other units" list.