Centre details
P.O. Box 82522 - 80100, Al-Baqir Road, Kizingo, Mombasa, Kenya
Available qualifications
This qualification is aimed at individuals who are thinking about setting up a small business or who are already running such a venture. During the course you will create a digital marketing plan which will build practical skills and knowledge of using digital technology to improve business performance. The qualification is assessed by assignment.
On completing this programme, you will be able to:
- Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
- Outline the practical aspects of creating the infrastructure for digital and online tools
- Identify potential legal and contractual considerations
- Demonstrate how digital and online tools can be used to engage with customers, prospects and the market
- Suggest how digital and online tools can be used to generate revenues for the business
- Create an online profile for a business and potential points of differentiation
- Explain the importance of customer behaviour in an online context
- Develop a creative digital marketing plan for a small business
For a full overview download the qualification specification:
For success in today's business environment, the capabilities needed have changed significantly from what was required five years ago. The influence of technology, globalisation and environmental issues mean that the modern professional needs to be adaptable, to cope with new ways of working.
This qualification is for people looking to progress and update their skill set as well as newly employed staff starting their career. For new employees, it introduces an understanding of how businesses are run and how to contribute to their success. For experienced employees, the qualification will refresh, update and introduce modern concepts to improve skills.
The programme focuses on the key capabilities you need to add value to your organisation. It encompasses practical skills, knowledge and guidance on how to improve working methods and builds the foundation to progress onto the next academic level, such as an ABE Level 4 Diploma.
Skills and knowledge developed by this qualification:
- The nature of business
- Key processes and resources in business
- New ways of working in business
- The skills needed for successfully working in business
The qualification is at the same level of difficulty as a UK A-level.
Assessed by open book exam.
The shorter Foundation Diploma provides a good general grounding in core aspects of business and gives you the tools to develop in areas that will support your long-term career progression.
This qualification will enable you to:
- Understand dynamic business environments and how to respond to them.
- Understand organisational structures and their suitability for different business types.
- Be self-reflective and develop attributes that will enhance your employability.
- Develop the practical skills that form the basis of financial planning.
Develop the future skills you need
Based on the World Economic Forum Future of Jobs Report, here are skills you will develop from the top ten most sought-after employer requirements for 2030:
- Analytical thinking
- Flexibility and agility
- Self-awareness
*Based on the World Economic Forum Future of Jobs report.
Level 4 is at the same difficulty level as year one of a three-year Bachelors degree. This qualification is ideal for a junior business administration role and includes a helpful study guide for every unit.
The qualification is for those who wish to further their career or progress quickly onto the next ABE Level and then go onto employment. If you wish to progress to a university degree, the 8 Unit - 120 credit - Diploma provides more favourable progression options in the long term.
Scroll down for unit details. For a full overview, including learning outcomes, download the qualification specification.
A great springboard for progressing to higher levels of academic study or starting your career in a junior management position.
This qualification will enable you to:
- Understand dynamic business environments and how to respond to them.
- Understand organisational structures and their suitability for different business types.
- Be self-reflective and develop attributes that will enhance your employability.
- Offer practical skills that form the basis of financial planning.
- Gain knowledge of how to innovate, develop and grow a business.
- Offer quantitative thinking and skills to business decisions.
- Expand basic project management theory into an effective operational context.
- Understand the dynamics needed to lead, manage and motivate successful teams and evaluate of your own skillset to optimise your input.
Includes a helpful study guide for every unit.
Develop the future skills you need
Based on the World Economic Forum Future of Jobs Report, here are skills you will develop from the top ten most sought-after employer requirements for 2030:
- Analytical thinking
- Flexibility and agility
- Creative thinking
- Leadership
- Self-awareness
Level 4 is at the same difficulty level as year one of a three year Bachelors degree.
Scroll down for unit details. For a full overview, including learning outcomes, download the qualification specification.
This qualification provides a thorough grounding in the core principles of marketing and business management. You will also gain an understanding of the conditions which shape and form business strategy. Alongside this you will learn the skills you need to develop and market yourself to enhance your lifelong career prospects.
A great springboard for progressing to higher levels of academic study or starting your career in a position such as marketing co-ordinator or executive.
This qualification will enable you to:
- Understand dynamic business environments and how to respond to them.
- Understand organisational structures and their suitability for different business types.
- Be self-reflective and develop attributes that will enhance your employability.
- Offer practical skills that form the basis of financial planning.
- Gain knowledge of how to innovate, develop and grow a business.
- Offer quantitative thinking and skills to business decisions.
- Expand basic project management theory into an effective operational context.
- Understand the fundamental principles of marketing and how they can be applied in different contexts.
Includes a helpful study guide for every unit.
Develop the future skills you need
Based on the World Economic Forum Future of Jobs Report, here are skills you will develop from the top ten most sought-after employer requirements for 2030:
- Analytical thinking
- Flexibility and agility
- Creative thinking
- Leadership
- Self-awareness
Level 4 is at the same level of difficulty as year one of a Bachelors degree.
Scroll down for unit details. For a full overview, including learning outcomes, download the qualification specification.
This qualification will develop a strategic understanding of business management principles and practical application. It is at the same level of difficulty as year two of a Bachelors degree.
All units are supported by a study guide which is free to download from the ABE Portal.
For a full overview download the qualification specification:
In addition to compulsory units please choose any two from the 'Other units' list
This qualification aims to help you develop a strong understanding of contemporary business management strategy together with the knowledge required of a marketing professional.
It is at the same level of difficulty as the second year of a Bachelors degree.
In addition to compulsory units please choose any two from the 'Other units' list
This qualification aims to develop the theoretical knowledge and strategic skillset you need to excel in a business management leadership role. It is at the same level of difficulty as the final year of a Bachelors degree.
All units in this qualification are supported by a study guide which is free to download from the ABE Portal.
For a detailed overview (including learning outcomes by unit) download the qualification specification:
In addition to compulsory units please choose any two from the 'Other units' list
This qualification aims to help you develop a critical strategic understanding of contemporary management issues and develop your skill set as a senior marketing professional. You will develop the strategic and managerial skill set to excel in a leadership role and be able to offer strong expertise in the field of marketing. It is at the same level of difficulty as the final year of a Bachelors degree.
There are 4 compulsory units plus any 2 from the "Other units" list.