Unit reference
R/601/2795
Guided learning hours
210
Level
6
Credits
25
Unit purpose and aim(s)
This unit aims to give you a sound understanding of:
- concepts and processes of strategic development and marketing planning
- the importance of strategic marketing analysis and research
- how an organisation determines and achieves its strategic direction
- implementation, measurement and control of strategic marketing plans
- strategic marketing for different business contexts
- the impact of technological advances
A free Study Manual for this unit is available to download from the Members Area.
