This unit introduces the role of marketing, different marketing strategies and how businesses can target customers. On completion you will be able to:
- Understand the different elements of the marketing mix.
- Understand the stages of the product lifecycle.
- Explain what should be considered when planning a marketing campaign.
- Evaluate influences that may affect the success of a marketing campaign.
Assessed by assignment.
Qualifications for this unit
COMING SOON: ABE Level 3 Diploma in Business Management
This future-facing, skills-focused qualification provides a comprehensive overview of the elements that are needed in a business, from leadership to innovation to marketing and finance. It develops a wide-ranging skill set that opens the door to many career paths, along with a strong foundation of knowledge to support progression to higher education.
COMING SOON: ABE Level 3 Foundation Diploma in Business
This qualification will give you the fundamental business skills to confidently enter the workplace and start your career with a solid understanding of business. The Diploma covers four different areas which means you keep your future options open, whilst developing a range of skills that employers need.