Unit purpose and aim(s)
The focus of this unit is international market development and it is designed to help you understand marketing practice from a global perspective. The unit will consider and assess a range of different market entry models and tactics, and the implications of increasing globalisation.
The unit will focus on evaluating the practical application of marketing theories, by reviewing the strategies of real-life various multinational companies.
The unit will also examine the means by which corporate marketing strategies can be deployed in the search for sustainable competitive advantage.
Assessed by open book exam.
Qualifications for this unit
ABE Level 6 Diploma in Business Management and Marketing
Level 6 means the same level of difficulty as the final year of a Bachelors degree. Our qualification develops a strategic understanding of contemporary business management and the skill set you need as a senior marketing professional.
ABE Level 6 Diploma in Business Management and Human Resources
Level 6 means the same depth of learning as the final year of a Bachelors degree. Develop a critical strategic understanding of contemporary management and the skill set to be a senior HR professional.
ABE Level 6 Diploma in Business Management
Level 6 is the same depth of learning as the final year of a Bachelors degree. This qualification develops the theoretical knowledge and strategic skillset you need to excel in a business management leadership role.